Fashion is On

Paris, France (CNS) – Italian fashion house Fendi has won one of France’s most prestigious media awards for its “Great Wall of China” runway show in 2007.

The Roman fashion house that is best known for its “baguette” handbags, won the Grand Prix for “Opérations événementielles, press, relations publiques,” in a ceremony in Paris on Wednesday.

Fendi’s China show beat nearly 260 other entries to grab the first prize.

The show, staged on October 19, 2007, was the first ever on the Great Wall, the world’s largest man-made structure, and featured 88 models, 44 from China and 44 from around the world, on a catwalk 88 meters long – since 8 is a lucky number in Chinese mythology.

The event was organized by “Strategies / Conde Nast de la Communication du Luxe. Strategies is France’s leading advertising trade publication, while Conde Nast is the global magazine stable.

In a press release, the jury said, “This Grand Prix recognizes the best strategies and communications projects by luxury brands in the domain of design.”

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