Fashion is On

So the rumors were true — Emma Watson is the fall 2009 face of Burberry. The campaign, shot by Mario Testino in central London with a view of the River Thames, could not be more British if they used clotted cream as hair gel. A celebrity face represents a shift for the brand, who cast a plethora of models — Lily Donaldson, Eden Clark, Alexina Graham, and Richard Wyndham — for the spring 2009 campaign.

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