Fashion is On

Makeup artist Sue Devitt, who hails from Australia, will launch a new, limited-edition fragrance entitled Golden Temple Effusion inspired by her love of travel and encounter with the religious temple architecture of Thailand.

The scent, which was developed by IFF, is the olfactory interpretation of an “…early-morning mist rising from Thailand’s bamboo forests,”.

The composition includes notes of rainforest woods, wild lily and red berries, which makes it another perfume yet to add to the Lily Trendthis fall together with YSL Belle d’Opium, Calvin Klein Beauty, Mary J. Blige My Life.

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Celebrity couple David and Victoria Beckham has teamed up once again to launch a new fragrance duo inspired by the intimacy and romance these two vibrantly share. Decadently scented and extremely elegant, introducing theIntimately Yours collection for men and women. Both fragrances carefully designate the unique personalities of David and Victoria with an alluring combination of juicy fruits and summer time florals. Expected to arrive this September 2010, Intimately Yours for him and her accompanies a charming aroma, distinctive yet sentimental. The new fragrance collection by David and Victoria Beckham resembles the same edgy attitude as Intimately Beckham for him and her, except this time not as musky and more personal.

Top: Iced Lemon, Green Leaves, Red Orange

Middle: Lanendar, Sage, Frozen Basil

Bottom: Tonka Bean, Sandalwood, Vetiver

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Over the last decade, Orla Kiely has created a brand of distinctive womenswear, accessories, travel and homeware. Orla now introduces her first signature fragrance; a light floral scent which has been inspired by nature. Orla partnered with KMI Brands, who are also behind Ted Baker fragrances, to create this scent.

Orla Kiely Eau de Parfum begins with top notes of green tea, peach and bergamot. The heart is a fragrant bouquet of rose absolute and delicate white flowers blended with a subtle touch of chocolate and osmanthus. Sensual musks, tonka bean, cedarwood and sandalwood combine to create the base.

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Shakira is on fire right now. The singing superstar opened and closed the 2010 World Cup, has an international hit (“Waka Waka”), continues to sell millions of albums, and is kicking off a U.S. tour this September

Adding to the list? A new perfume called S by Shakira will launch this September in over 15,000 stores, including drugstores and mass- and mid-tier department stores.

“My feeling is that personal care and beauty should be effortless and accessible for everyone,” Shakira said in a statement. “When you give someone a fragrance, you’re giving them something of yourself. It’s a gift of your essence.”

The singer is in good company — parent company Puig also owns the highly successful Antonio Banderasfragrance franchise.

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Le Paradis de Nina opens with citrusy sparkles of orange, mandarin, orange blossom and delicate almonds. A heart features heliotrope along with glazed apple and gardenia, whereas base notes incorporate sandalwood, blond wood, patchouli and vanilla. The fragrance is available as 50ml edt.

Le Paradis de Nina aims at urban princesses who want to leave a sweet-seductive trace in a romantic way.

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Stepping out for a promotional appearance, Jennifer Aniston was spotted at Harrods department store in London.

The “Bounty Hunter” babe was in the house to launch her new fragrance, as well as meet and greet the fans who showed up to buy a bottle of her perfume.

Of the new scent, Jen noted that she was going for a very specific effect, setting her fragrance apart from its peers.

Ms. Aniston explained, “I am not a big perfume-y fragrance fan. I want people to go ‘what is that? You smell great!’ But most of all, I wanted it to smell natural.

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Add the finishing touch to your wedding outfit with a signature wedding scent.

Vera Wang Bouquet eau de parfum

Perfect for: Classic brides who love subtlety and understated elegance

From the queen of bridal comes a fresh, classically elegant floral fragrance blending notes of white narcissus and honeysuckle with black currant leaves and lavender.

Creed Love in White eau de parfum

Perfect for: The jet-set bride

First Lady Michelle Obama’s fragrance of choice is an exotic blend of orange zest from southern Spain, iris from Egypt, magnolia from the mountains of Guatemala, and sandalwood from India. It’s the perfect scent to try for your destination wedding.

Dolce & Gabbana Rose The One eau de parfum

Perfect for: The sensuous bride

Flirtatious, playful and evocative; it opens with a rush of succulent citrus fruit and cassis and builds to a luxe mix peony, lychee and, of course, the impeccably graceful Bulgarian rose. A subtle yet sensuous hint of vanilla will prove irresistible on your wedding night.

Kenzo Amour Florale eau de toilette

Perfect for: Romantic, spring brides

A dreamy scent in an über-desirable bottle – opening with a bouquet of fresh white blossoms and top notes of neroli, grapefruit-black currant and essence of cardamom. White musk and cedar wood complete this fresh, floral fragrance.

Estée Lauder Beautiful eau de parfum

Perfect for: Any bride – any season

Composed of over 1000 fresh flowers including lilies, roses, jamine and marigold, this classic scent is vibrant and feminine with hints of mandarin, sandalwood and moss. It’s the perfect accompaniment to the most romantic day of your life.

A popular perfume brand, Emilio Pucci is ready to launch new feminine perfume Miss Pucci in September 2010.This fragrance follows Pucci Vivara 2007, even the package is alike to Vivara’s motif. Three unique perfumers like François Demachy, Christine Nagel, and Benoît Lapouza collaborate to form Miss Pucci. The notes of citrus, rose, orange blossom, jasmine, cedar, iris, and white musk are captured in this composition.

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Yves Saint Laurent will launch Belle d’Opium, the “next-generation” version of the brand’s iconic Opium fragrance, in August. Belle d’Opium is fronted by actress Mélanie Thierry. Belle d’Opium is an oriental developed by perfumers Honorine Blanc andAlberto Morillas; it is described as having “less of an amber-like effect” than the original.

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If you didn’t already know just how sweet the marriage between Mariah Carey and Nick Cannon is, the stongstress’s newest signature scent is about to shine a spotlight on their Hollywood love-affair.

If you didn’t already know just how sweet the marriage between Mariah Carey and Nick Cannon is, the stongstress’s newest signature scent is about to shine a spotlight on their Hollywood love-affair. The just-announced addition to her fragrance empire, Lollipop Bling, gives a nod to that magical moment when her man ring-popped the question. “The inspiration for Lollipop Bling was Nick’s marriage proposal to me,” she says in a release.

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Gucci said it tapped actress Evan Rachel Wood as the face of its forthcoming new women’s fragrance. The 21-year-old American actress joins fellow actor James Franco, who fronts Gucci’s men’s fragrances. The Gucci deal is Wood’s first perfume campaign.

“I chose Evan Rachel Wood as she has very strong character,” said Frida Giannini, Gucci creative director. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Exact details about Wood’s debut for the brand have yet to be divulged.

Wood earned critical praise for her powerful performance as Mickey Rourke’s estranged daughter in Darren Aronofsky’s 2008 film, “The Wrestler.” She also appeared as Melody in Woody Allen’s “Whatever Works.” Her career success and appeal to a young demographic also piqued Giannini’s interest.

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Coty Beauty will grow their ultra-successful Celine Dionpefume franchise this September with the launch of Pure Brilliance.

According to WWD, Pure Brilliance is a fruity floral scent with top notes of pear, apple, green leaves and freesia, a heart of honeysuckle and muguet, and a drydown of blonde woods.
There’s a good chance the new fragrance will be a hit. Of the mega star’s eight scents with Coty, five (including Pure Brilliance) are still sold and global sales have reached $850 million.

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