Cut, clarity, colour and carat once again come together in a grand symphony in Damas new Solitaire Diamond jewellery collection. In this array of limited edition pendant chains, earrings and rings showcasing the finest Solitaire diamonds in 18k yellow gold settings, the world renowned jeweller displays its distinguished design ability by presenting jewels celebrating a woman’s unique individuality.
For each perfectly facetted stone’s depth indicates her myriad aspects while its dazzling brilliance captures her exclusive grace and beauty, both of which vie to present one of the most outstanding lines of diamond jewellery to set a woman apart anywhere, anytime.
Tawhid Abdullah, Managing Director, Damas Jewellery, said: “The Damas Solitaire range is designed specifically with the contemporary woman in mind who is a highly individualistic person in her own right. The new Solitaire jewellery collection is an apt reflection of her emerging status in society and perfectly complements the demands of her lifestyle. Discerning women will definitely appreciate the tremendous effort that goes into the vital 4 C’s of a Solitaire diamond such as its cut, clarity, colour and carat as well as towards the designing of jewellery inspired by the unique beauty of diamonds.”
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Gold jewelry is beautiful and popular. Gold comes in many styles and colors, but all gold jewelry will benefit from some tender, loving care!
Care Tips for All Gold Jewelry
- Don’t wear your gold jewelry while bathing or cleaning. Soap won’t harm gold, but it will leave a filmy residue that will coat karat gold jewelry, causing it to appear less lustrous and dingy. If you prevent the film from forming, it will be easier to keep your jewelry beautiful and will reduce cleaning time and effort.
- Avoid chlorine! Don’t wear gold jewelry in the pool or hot tub or when using chlorine bleach or cleaners. Chlorine reacts with gold, particularly at high temperatures. Exposure to chlorine can permanently damage and discolor your gold jewelry.
- Use a chamois cloth to clean gold jewelry. A chamois cloth is a gentle, safe material for returning the luster to your jewelry.
- Avoid storing or otherwise exposing gold jewelry to hard, abrasive materials. Gold is a very soft metal, easily scratched even by rubbing against other jewelry.
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Gold jewelry is very popular today and available in more styles, colors, and finishes than ever before. It is also a popular choice for setting gemstones. But it is very important to understand gold, and differences that affect price, in order to avoid confusion about the wide range of prices that seems to pervade the market for what may appear to be the “same thing.” As with gems, wherever there are significant price differences there are usually quality differences. The key to getting value in gold is understanding what accounts for differences in quality and price.
What is gold?
Gold is one of the world’s most precious metals. It is so soft and workable that one ounce can be stretched into a five mile long wire, or hammered into a sheet so thin that it could cover a hundred square feet. It is one of our rarest metals, and since pure gold doesn’t rust or corrode, it can last forever. Interestingly, gold is present almost everywhere around us; in the earth’s crust, in seas and rivers, and in plants, but it is very difficult and expensive to extract. Approximately two and a half to three tons of ore are needed to extract one ounce of gold.

Most gold used in jewelry is an alloy
Gold is the most popular metal used for jewelry today. The simple gold wedding band probably accounts for more of the world’s gold than any other single type of jewelry. But pure gold is very soft so it is usually mixed with other metals to make it stronger and prevent it from bending too easily. When two or more metals are mixed together, we call the resulting product an alloy. Most gold used in jewelry is an alloy; and the metals added to the gold are also called “alloys.”
What is a Karat? Or is it Carat?
In jewelry, the term carat (or, Karat) has a double meaning: carat is used as a measurement of weight for gemstones, with one carat weighing 1/5 gram; carat is also used in countries around the word to indicate the amount of pure gold in a piece of gold jewelry. In the United States, however, when using the word to indicate gold content rather gemstone weight, it is spelled with a “K;” hence “karat,” to avoid confusion. Jewelry should always be marked to indicate how much pure gold it contains.
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Gold has been the fashion metal for centuries and still rules the roost. Girls preserve it as their priced possession and families own traditional gold jewellery to be passed on to their future generations. Gold has been a favourite investment option for many as it provides definite returns. Shopping for gold jewellery has always been a tiresome job. Getting the right design, the correct purity and also taking care of your budget is always a matter of concern. All reputed jewelers now have a mark on their jewellery stating their label and the purity level of the piece. Branded gold jewellery has now entered the market in a big way.

Branded gold jewellery provides world class designs and bears a mark of authenticity. They provide warranty on their products and thus are safe purchases. Shopping online for such jewellery is a better option as one can go through the array of available models and the ones you like are delivered at your doorstep. Online jewellery shopping makes it convenient to go through many varied designs at a time and even make a comparison with popular comparison based shopping websites like naaptol.com. Thus the effort put in buying gold jewellery is fruitful if it is well preserved. Gold jewellery face wear and tear and the resultant erosion depreciates its value. Thus proper care should be taken to maintain the precious metal and retain its true worth.
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