Cut, clarity, colour and carat once again come together in a grand symphony in Damas new Solitaire Diamond jewellery collection. In this array of limited edition pendant chains, earrings and rings showcasing the finest Solitaire diamonds in 18k yellow gold settings, the world renowned jeweller displays its distinguished design ability by presenting jewels celebrating a woman’s unique individuality.
For each perfectly facetted stone’s depth indicates her myriad aspects while its dazzling brilliance captures her exclusive grace and beauty, both of which vie to present one of the most outstanding lines of diamond jewellery to set a woman apart anywhere, anytime.
Tawhid Abdullah, Managing Director, Damas Jewellery, said: “The Damas Solitaire range is designed specifically with the contemporary woman in mind who is a highly individualistic person in her own right. The new Solitaire jewellery collection is an apt reflection of her emerging status in society and perfectly complements the demands of her lifestyle. Discerning women will definitely appreciate the tremendous effort that goes into the vital 4 C’s of a Solitaire diamond such as its cut, clarity, colour and carat as well as towards the designing of jewellery inspired by the unique beauty of diamonds.”
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Fine silver contains 99.9% silver or more and is generally considered too soft and malleable for durable jewelry worn frequently. Sterling silver contains 92.5% silver and 7.5% other metals (usually copper). Both fine silver and sterling silver are precious metals. All the silver used in our jewelry is sterling silver unless otherwise stated in the product description.
During our packing and shipping process we have wrapped your sterling silver jewelry in acid free tissue paper in a sealed airtight bag (or we have provided this inside the jewelry box for your storage). These help to prevent tarnish build up in the silver. Tarnish is a dulling that naturally occurs when silver reacts with sulfur or hydrogen sulfide in the air. You can substitute a soft cloth for the acid free tissue paper during storage.
When your jewelry is not being worn we recommend wrapping each individual sterling silver jewelry item in acid free tissue paper or a soft cloth and then in a sealed airtight bag or container. This will prevent tarnish build up, slow down the oxidation process and prevent scratching. You may also try gently buffing the silver with a 100% cotton cloth. A favorite in the jewelry industry is the Sunshine ® Cloth which cleans, brightens, and removes tarnish and fingerprints with special non-scratch micro-abrasives.
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Gold jewelry is beautiful and popular. Gold comes in many styles and colors, but all gold jewelry will benefit from some tender, loving care!
Care Tips for All Gold Jewelry
- Don’t wear your gold jewelry while bathing or cleaning. Soap won’t harm gold, but it will leave a filmy residue that will coat karat gold jewelry, causing it to appear less lustrous and dingy. If you prevent the film from forming, it will be easier to keep your jewelry beautiful and will reduce cleaning time and effort.
- Avoid chlorine! Don’t wear gold jewelry in the pool or hot tub or when using chlorine bleach or cleaners. Chlorine reacts with gold, particularly at high temperatures. Exposure to chlorine can permanently damage and discolor your gold jewelry.
- Use a chamois cloth to clean gold jewelry. A chamois cloth is a gentle, safe material for returning the luster to your jewelry.
- Avoid storing or otherwise exposing gold jewelry to hard, abrasive materials. Gold is a very soft metal, easily scratched even by rubbing against other jewelry.
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Tiffany & Co., the world’s second largest luxury jewelry retailer, slashed its annual forecast after third quarter profit fell and jewelry sales dropped for the first time in almost seven years amid the global financial crisis, Bloomberg reported.
US jewelry sales at stores open at least a year worsened in November from October and may fall at most 35% in the fourth quarter, CFO James Fernandez said.
The fine jewelry retailer suspended share buybacks and said it would reduce capital spending, slow store openings and cut staff as consumers pull back on discretionary purchases amid sinking stock and home values.
“People will focus on the guidance,” David Schick, an analyst with Stifel Nicolaus & Co., said in an interview with Bloomberg. “What they said, which was most important, was that November continued to slip.
Things in luxury spending are very bad now. The question is, will they get better in February or later?” The Baltimore-based Schick recommends investors hold the shares.
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