Lola is the latest perfume from Marc Jacobs. It follows the über-pleasant, über-cheerful Daisy, and is being touted as Daisy’s “confident and slightly vampy older sister”.
I’ll start with the bottle — as was the case with Daisy, the bottle here is surely at least half the point, maybe even the whole point. Daisy’s original bottle, adorned with white “retro-cool” vinyl flowers, was cute as the dickens, and while I wasn’t so sure about Lola’s bottle when I first saw the pictures, it turns out to be cute as the dickens too. The bright vinyl flower on the cap is absurdly large, so that the 50 ml bottle (see below right) in particular looks as though it might topple over at any moment. It made me laugh out loud as soon as I saw it in person. Again as with Daisy, it’s hard to take a perfume in such a bottle too seriously.
The juice is just fine. It’s pretty much exactly what it purports to be: a slightly older, slightly more sensual scent than Daisy. It seems perfectly calibrated to be Daisy’s older sister, although as several people pointed out when it was announced, if the model in the Lola ad (Karlie Kloss) is Daisy’s older sister, then Daisy must be about 12 years old.
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