Estée Lauder Pure Color Shadow
Pure Color Shadow is a brilliant collection of 48 highly pigmented shades, that come in 4 dynamic finishes. The collection again comes from world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux. Just like the Pure Color Gloss, the shadows use the Lauder exclusive True Vision™ Technology which incorporates intense pigments into the shadow for saturated, color rich application. Couple that technology with the four different finishes – matte, satin, luminous and metallic – your eyes will be bright, bold and illuminated.
When asked about the creation of these new shadows, Pecheux said, “I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them. These are definitely my babies.”

The finishes:
- MATTE: Jet milled coated pigments provide a contemporary, suede-like finish
- SATIN: A low lustre texture combined with a refined luminosity creates a soft, sophisticated sheen
- LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle (listed as Shimmer on the EL website)
- METALLIC: Flattened and round pearls are paired to create intense, vivacious drama












































