Fashion is On

Demi Moore is not just another pretty face in a fragrance ad.

That became clear during a brief interview at a reception organized in New York last week by Vanity Fair magazine and L’Oréal to trumpet the beauty giant’s U.S. launch this weekend of its new Helena Rubinstein women’s fragrance, Wanted, for which Moore is both the face and the inspiration.

The fragrance represents Rubinstein’s reentry into the U.S. market after beating a retreat in 2003. The fragrance will be sold exclusively in 674 Macy’s doors across the country.

Moore was signed by Rubinstein in 2004 and has become increasingly involved in its development. Describing the Wanted launch as “an effort to test the waters,” she noted Rubinstein recruited her while looking for “a way to reinvigorate the [Rubinstein name]. They never really had a face of the brand,” she said.

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Mally Roncal a beauty guru and make up artist to many top celebrities like Jennifer Lopez, Heidi Klum, and Angelina Jolie launches her very first signature fragrance.

The fragrance Mally is a blend of citrus , peony, white blossoms of freesia, jasmine and lily-of-the-valley, red currant and sampaguita – the national flower of the Philippines which off course incorporates Roncal’s heritage.

The bottle is adorable and adds personal touches with tiny charms influenced by a hearts necklace her husband gave to her after having twins. The box has pink snake print on it. The scent is something really fresh and feminine.

Victoria`s Secret launches a new fragrance from the Parfums Intimes collection. This is the fifth and latest fragrance in the Parfums Intimes collection,and arrives in the markets October 2009.

Velvet Amber Blackberry has unique sensation of velvet – the plush texture, the rich depth of color, the indulgence. The fragrance represents the luxurious warmth of amber, lusciously ripe French blackberries and Turkish rose.

The collection also includes a Fragrance Mist and Shimmer Fragrance Powder.

Created during her pregnancy, Jennifer Lopez’s My Glow fragrance revolves around the angelic dimension of motherhood. Because “Every baby is an angel”, Jennifer Lopez My Glow has an angelic bottle cap: a classic winged angel torso.

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