Tracing a Trend: The Ice Blondes
“It’s happening,” says hairstylist/colorist Laurie Foley of the peroxide-powered wave that’s sweeping the spring shows, turning fashion’s favorite faces into white-hot versions of their formerly honeyed selves.
It all started at the Met’s Costume Institute gala back in May, when modelRaquel Zimmermannsent flashbulbs popping on her way up the red carpet, courtesy of her brand-new, radically platinum hair (not to mention Proenza’s tough-chic off-the-shoulder wool-satin mini). Foley had lifted her look to an icy-white pitch for the Gucci campaign.
That fashion moment ignited a spark that was still burning bright at Marc Jacobs’s spring show. This time around, it was Russian stunnerVlada Roslyakova that fueled the trend while sitting in a makeup chair during fittings:
