Fashion is On

Gold jewelry is beautiful and popular. Gold comes in many styles and colors, but all gold jewelry will benefit from some tender, loving care!

Care Tips for All Gold Jewelry

• Don’t wear your gold jewelry while bathing or cleaning. Soap won’t harm gold, but it will leave a filmy residue that will coat karat gold jewelry, causing it to appear less lustrous and dingy. If you prevent the film from forming, it will be easier to keep your jewelry beautiful and will reduce cleaning time and effort. 
• Avoid chlorine! Don’t wear gold jewelry in the pool or hot tub or when using chlorine bleach or cleaners. Chlorine reacts with gold, particularly at high temperatures. Exposure to chlorine can permanently damage and discolor your gold jewelry. 
• Use a chamois cloth to clean gold jewelry. A chamois cloth is a gentle, safe material for returning the luster to your jewelry. 
• Avoid storing or otherwise exposing gold jewelry to hard, abrasive materials. Gold is a very soft metal, easily scratched even by rubbing against other jewelry.

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August 2007 was the one-year anniversary for Shecy Pearls online store. Besides the celebrations of the significant achievements, the management decided to move on to a new marketing strategy, which was to advertise with some graphic media other than simply depending on online sources. “We want to show all customers that we are not just behind the computer, but we have personality and we are totally an ongoing and fast-growing pearl jewelry company,” says Ivy Huang, the Deputy General Manager of Shecy Pearls. “Our customers’ positive comments also encouraged us to expose more to the world and let more and more people know that we are the best choice for purchasing pearl jewelry. As the coming holiday season would be a good chance for business opportunity, we started advertising with graphic media inSeptember and October. As can be seen, it was a good decision.”

During September and October, Shecy Pearls had advertised with different magazines and newspapers, including Elle, Red, and Psychologies in UK, and Vogue Patterns and Patriot-News (newspaper) in America. Advertising in graphic media helped Shecy Pearls increase more exposure to all-class customers and raise the sales volume by 25 per cent, which hit an all-time high.

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Diamond Jewelry being precious on one hand and delicate on other needs special care. Taking good care of diamonds not only maintain a long life of your jewelry but also the pleasant effect on your personality. Better is if it’s stored in individual jewelry cases or cloth pouches, but more care can go for more benefits. Here’s a short list of DOs and DONTs for good care of your diamond jewelry.

• Cosmetics like lotions, soaps, perfumes and powders and hair sprays can affect the spark of the diamonds by leaving a film on them, so avoid keeping diamond jewelry near any of these.

• Another important thing to be noticed is to take off your diamond jewelry while participating in sports and swimming.

• One of the properties of diamonds is that it repels water but readily accepts wax and grease, so keep all such ingredients away from diamonds.

Taking care while cleaning the diamond jewelry:

• The diamond jewelry needs special care while getting cleaned and a better way is to soak the jewelry for a short while in a liquid dishwashing and then give it a mild and gentle scrubbing.

• Use a lint-free cloth to dry the diamond jewelry.

• There’s no need to get it cleaned very frequently, once in a single or two years is enough for its professional cleaning.

Though diamond is known as the hardest metal but delicate jewelry made of it can be ruined even with a little change in day-to-day activities, and taking care of such dainties increases its life and your charm.

Ttreat your jewelry with great care and reverence. Keep every single items separated to avoid scratches. Even harder-than-nails diamonds can be scratched by other diamonds and will lead to distroy its the look and beauty. Always be careful with pearls; they are soft and damage easily. Link and chain bracelets are best stored flat (unhooked), rolled up in soft cloth.

Apply perfume, makeup, and hairspray before putting on jewelry, and be sure to remove jewelry before doing housework that could damage it! Likewise, remove all jewelry before having your hair styled or colored! Avoid allowing your jewelry to be exposed to household chemicals, nail polish and remover, solvents and abrasives that can dull and damage. Chlorine can damage gold, so avoid wearing gold in the pool. Cuff bracelets, especially those with settings, should be opened and closed as minimally as possible.

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