Demi Moore Bonding With Rubinstein

Demi Moore is not just another pretty face in a fragrance ad.

That became clear during a brief interview at a reception organized in New York last week by Vanity Fair magazine and L’Oréal to trumpet the beauty giant’s U.S. launch this weekend of its new Helena Rubinstein women’s fragrance, Wanted, for which Moore is both the face and the inspiration.

The fragrance represents Rubinstein’s reentry into the U.S. market after beating a retreat in 2003. The fragrance will be sold exclusively in 674 Macy’s doors across the country.

Moore was signed by Rubinstein in 2004 and has become increasingly involved in its development. Describing the Wanted launch as “an effort to test the waters,” she noted Rubinstein recruited her while looking for “a way to reinvigorate the [Rubinstein name]. They never really had a face of the brand,” she said.

Source

Lola By Marc Jacobs: Fragrance Review

Lola is the latest perfume from Marc Jacobs. It follows the über-pleasant, über-cheerful Daisy, and is being touted as Daisy’s “confident and slightly vampy older sister”.

I’ll start with the bottle — as was the case with Daisy, the bottle here is surely at least half the point, maybe even the whole point. Daisy’s original bottle, adorned with white “retro-cool” vinyl flowers, was cute as the dickens, and while I wasn’t so sure about Lola’s bottle when I first saw the pictures, it turns out to be cute as the dickens too. The bright vinyl flower on the cap is absurdly large, so that the 50 ml bottle (see below right) in particular looks as though it might topple over at any moment. It made me laugh out loud as soon as I saw it in person. Again as with Daisy, it’s hard to take a perfume in such a bottle too seriously.

The juice is just fine. It’s pretty much exactly what it purports to be: a slightly older, slightly more sensual scent than Daisy. It seems perfectly calibrated to be Daisy’s older sister, although as several people pointed out when it was announced, if the model in the Lola ad (Karlie Kloss) is Daisy’s older sister, then Daisy must be about 12 years old.

Source

Victoria’s Secret Velvet Amber Blackberry

Victoria`s Secret launches a new fragrance from the Parfums Intimes collection. This is the fifth and latest fragrance in the Parfums Intimes collection,and arrives in the markets October 2009.

Velvet Amber Blackberry has unique sensation of velvet – the plush texture, the rich depth of color, the indulgence. The fragrance represents the luxurious warmth of amber, lusciously ripe French blackberries and Turkish rose.

The collection also includes a Fragrance Mist and Shimmer Fragrance Powder.

Sarah Jessica Parker Launching New Fragrance

Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large dollop of her “Sex and the City” alter ego, Carrie Bradshaw – and Coty Prestige plans to leverage the relationship to the hilt. While the actress kept mum on details related to the sequel of her 2008 blockbuster film, slated for a May release, Coty’s already working with the film’s producers and distributors to leverage the relationship, noted Carlos Timiraos, group vice president of global marketing, celebrity fragrances, for Coty Prestige.

Details of the plan are still in development, although in-store appearances and promotions tied to the movie’s premiere are planned. Promotion vehicles will include cosmetics bags, bangles and a reversible tote bag. “We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time,” Timiraos noted. “After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.”

Originally a code name for the scent, SJP NYC moniker stuck, in part due to the fragrance’s inspiration. The scent, a fruity floral by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

Source