Fall 2009 Fashion Rio Week in Rio de Janeiro
Rio de Janeiro – In many ways, the single greatest contribution Brazil has made to international fashion is the exceptional quality of its fabrics, an attribute brilliantly displayed in two snappy and clever collections staged Wednesday in Rio de Janeiro.
The sheer effort local creatives put into developing rich new materials was never more evident than in the morning show of Printing, a 15-year-old label from the northern state of Minas Gerais that was making its runway debut.
Staged in a fantastic, old redbrick downtown factory, the show featured fabulous, fresh fabrics – combinations of exotic plant and fauna melded into in marbleized and volcanic patterns.
“We are after strong sensations,” said Printing’s designer Marcia Queiroz, who explained to FWD that many of the luscious silks required seven printings in order to get the depth of color she demanded.
