
Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large dollop of her “Sex and the City” alter ego, Carrie Bradshaw – and Coty Prestige plans to leverage the relationship to the hilt. While the actress kept mum on details related to the sequel of her 2008 blockbuster film, slated for a May release, Coty’s already working with the film’s producers and distributors to leverage the relationship, noted Carlos Timiraos, group vice president of global marketing, celebrity fragrances, for Coty Prestige.
Details of the plan are still in development, although in-store appearances and promotions tied to the movie’s premiere are planned. Promotion vehicles will include cosmetics bags, bangles and a reversible tote bag. “We did some activity around the first ‘Sex and the City’ movie, but didn’t have another new scent coming out at that time,” Timiraos noted. “After that movie did around $500 million globally, we bet on the expectation that lightning would strike twice, and we began developing SJP NYC.”
Originally a code name for the scent, SJP NYC moniker stuck, in part due to the fragrance’s inspiration. The scent, a fruity floral by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.
Source