Fashion is On

Queen of pop Madonna has been unveiled as the newest face for high fashion brand Dolce & Gabbana, and is set to front their Spring/Summer 2010 campaign. The Italian fashion duo, Domenico Dolce and Stefano Gabbana has announced the news on their online magazine, Swide.com.

To have Madonna in our campaign is a dream come true.

Dolce and Gabbana’s spring/summer 2010 collection will return to the Italian roots of the brand, evoking its strong heritage and revisiting iconic pieces such as the corset, so it’s only fittingMadonna, with her Italian heritage and strong sensuality, should be the one to showcase the Sicilian-inspired collection. Domenico Dolce and Stefano Gabbana Said.

Italian designer duo Dolce & Gabbana, among Milan’s top fashion names, are branching out from dresses to lipsticks, launching a make-up line they say they have been dreaming of for years.

Extending their creativity to the cosmetics industry, Domenico Dolce and Stefano Gabbana have turned to the Sicilian and Mediterranean roots of their brand for the range, modeled by Hollywood actress Scarlett Johansson.

“We have been dreaming of Dolce & Gabbana make-up for years,” Stefano Gabbana said in emailed comments to Reuters.

“If it was the right time we don’t know … We have followed our instinct and we went on, also because it was a long time that we have been thinking about a make-up collection.”

Assisted by make-up artist Pat McGrath who has worked at their shows for more their 10 years, the designers say they were at the helm of every step in the making of the range.

“It was a studied and searched project, more than usual, because for us it was completely new and we wanted to do it very well,” Gabbana said, adding the lipstick was his favorite.

The designers are known for their use of gold embellishments and the line’s packaging has pure metal gold. Products include eyeshadow named “Guilty” or “Elegance” and lipsticks called “Drama” and “Devil.” Prices range from 21 euros ($26.33) to 49 euros.

“We decided to call some of the products with the names of some important objects for us and for our brand,” Dolce said.

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Dolce & Gabbana (?dolt??e ænd ga?bana) is an Italian fashion house. Its designs are worn by the likes of Jennifer Lopez,Madonna, Monica Bellucci, Christina Aguilera, Isabella Rossellini and Kylie Minogue amongst others.

The company was started by the Italian designers Domenico Dolce and Stefano Gabbana and is based in Milan, Italy. By 2005 their turnover was £597 million (EUR€ 750 million).

Dolce (pronounced Dolche) was born in 1958, near Palermo, Sicily, whilst Stefano Gabbana (b. 1962) comes from Milan. The pair first met in Milan in 1980, while working as assistants in an atelier. They started business together in 1982, and continued to do freelance designing for others.

In 1985, they made their name together when the organisers of the Milano Collezioni invited them to take part in a fashion show to launch “New Talents”. Just one year later in 1986, they presented their first independent women’s ready-to-wear show that won international acclaim. The brand soon expanded to knitwear, beachwear, lingerie and accessories, and also introduced menswear and a line of signature fragrances.The first boutique opened in 1989 in Tokyo, Japan. With subsequent openings in Milan and Hong Kong.

In 2005 the duo ended their romantic relationship but continued their professional relationship as friends. They resumed their romantic relationship in 2008.

In October 2006, they opened their first restaurant, Gold on Via Poerio in Milan with an entirely gold coloured interior. The 202-seat boite, just behind their Metropol show space, sports a first-floor gourmet restaurant, a ground-floor casual bistro and a small food shop that carries items from Gold’s traditional Mediterranean menu.

In 2008, the fragrance Light Blue Pour Homme received “Best Men’s Fragrance” by the Acedemia del Profumo and the U.S. Fifi award.

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